Safety Plus Welcomes New CFO, Will Sendall

We are thrilled to announce the appointment of Will Sendall as the new Chief Financial Officer at Safety Plus. Will joins us with an impressive 25-year track record in financial operations and leadership, specializing in scaling software companies and building robust financial frameworks.

Will’s career highlights include leading financial operations at Bronto Software (later acquired by NetSuite) where he successfully scaled the company’s financial infrastructure at a 10x rate during a period of growth. His contributions extended beyond scaling; he implemented advanced forecasting techniques, optimized cash management strategies, and drove investment initiatives that fueled innovation and expansion. At Waterleaf International, he honed his expertise in financial operations, leading the company to new heights. His time at Librestream Technologies Inc and FM:Systems further demonstrates his ability to shape financial strategy and ensure company stability.

Chris Atkinson, CEO of Safety Plus, expressed confidence in Will’s ability to elevate the company’s financial strategies, stating, “Will brings invaluable experience to Safety Plus. His expertise in enhancing financial planning, forecasting, and cash management will be instrumental in navigating the complex financial landscape of our market. Together, we will continue to build a strong and prosperous future for our company and our thousands of customers across the US, Canada, and Europe.”

In addition to his technical expertise, Will’s leadership style emphasizes collaboration and team development. He believes in fostering a culture of transparency and continuous improvement, values that align perfectly with Safety Plus’s mission and vision. His approach to financial management involves not only ensuring the company’s fiscal health but also empowering team members to excel in their roles. Will’s ability to create a positive and productive work environment will undoubtedly contribute to Safety Plus’s continued growth.

Will’s extensive experience in managing mergers and acquisitions will be a valuable asset as Safety Plus explores potential growth opportunities. His insights will guide us in making informed decisions that align with our long-term goals, ensuring that we continue to deliver exceptional value to our clients and stakeholders. Will’s role will also involve strengthening relationships with investors and partners, further solidifying Safety Plus’s position as a leader in the safety and compliance industry.

With Will at the helm of our financial operations, we are confident in our ability to continue leading the market in safety solutions and software services. His presence will undoubtedly bring a fresh perspective and innovative ideas that will propel Safety Plus to new heights in the safety solutions industry. We are eager to see the positive impact he will have on our organization and our clients.